Talbot, “Using IT to Drive Innovation,” Technology Review, February 16, 2011. And as you read this case, keep in mind that the firm’s CEO, Gary Loveman, claims that what he did at Caesars he could have done at most firms in most other industries.
Name some of the technology innovations that Caesars is using to help it gather more data, and help push service quality and marketing program success.Ĭaesars Entertainment (formerly known by the name of its acquirerer, Harrah’s) provides an example of exceptional data asset leverage in the service sector, focusing on how this technology enables world-class service through customer relationship management.
Understand how Caesars has used IT to move from an also-ran chain of casinos to become the largest gaming company based on revenue.
